GroupM Knowledge releases 2021 China Media Scene

China Media Scene is a part of media research powered by GroupM Knowledge and is published twice a year. It proceeds from media usage scenarios of consumers to media content, formats and channels, covering all kinds of media ranging from big screen, OOH, feeds, social media, content marketing, e-commerce to search engines. It analyzes current condition and development trend from different aspects such as market changes, advertising, media usage, media value and marketing innovation.