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WeChat Pay is coming to the US

品牌几何 · 公众号 · 营销 · 2017-05-10 12:07

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Despite its popularity in China, WeChat is having a tough time expanding overseas despite huge investments in promotions. So, this service will first target Chinese tourists who are traveling in the US, an increasingly popular tourism destination for Chinese people who are becoming more affluent.

WeChat’s US launch comes after a round of European expansion. It has set up an office in Italy and an UK unit is also due soon. WeChat Pay is available in 15 countries and regions for payment in 12 currencies.

In addition to WeChat’s overseas expansion, Tencent is accelerating its global layout. In April this year, the internet giant led a US$13 million financing round in Aussie cross-border payment startup Airwallex.