GroupM Becomes Alimama’s First Super M Partner

As one of the main drivers of brand growth, "continuous customer acquisition" has been the priority of consumer operations for brands. To acquire new customers for e-commerce platforms, brands always launch massive marketing campaigns via off-platform channels to boost the acquisition. They then offer membership gifts along with generous discounts to encourage new customers to make purchases on platforms. However, in this process, brands often have to tackle the challenges of digesting the traffics channeled through off-platform promotions, as well as a lack of effective and continuous communication and engagement with consumers. What’s more, the scarcity of quality resources in the public domain of the platform further increased the cost of conversion.

As a key bridge between brands and platforms, GroupM will provide more brand marketing perspectives through this strategic partnership to help the continuous upgrade of Alimama products, hence stimulating more business possibilities, while presenting improved one-stop effective new customer marketing solutions for brands it serves.