The sequencing machine uses the first few bases to establish where the cDNA fragments are on the flow cell. If all of the bases in one part of the flow cell are all the same, like 'C', and all show up green in the picture, then the colors will bleed together and it will not be clear where exactly all of the reads are. In contrast, if you have a lot of different colors in a region, it's easier to determine where each one is, even with a little color bleed.