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调查:苹果、宜家失宠,这些国产品牌更受国人喜爱

中国日报双语新闻  · 公众号  · 国际  · 2018-09-15 12:07

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“Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

彭博行业研究分析师凯瑟琳·利姆说:“中国的国产品牌更善于利用社交媒体吸引消费者。”


The survey asked 13,000 Chinese consumers to rank brands that are innovative, practical, customer-focused and inspirational , according to the report.

该项调查涉及13000名中国消费者,要求他们按照 创新、实用性、以消费者为中心和励志 等因素对品牌进行排名。


Meituan Dianping broke through to the top 10 for the first time. The Chinese food review and delivery giant is said to have raised about $4.2 billion after pricing shares that will begin trading Sept. 20, Bloomberg reported. The company has attracted investment from Hong Kong billionaire Li Ka-shing, the territory’s richest man.

美团点评首次排进榜单前10名。据彭博社报道,这家中国食品评价和派送巨头将于9月20日上市,按照之前的股票定价,拟融资42亿美元(约合287亿元人民币)。公司还吸引了香港首富、亿万富翁李嘉诚的投资。



The survey could point to more trouble for Apple Inc. in China, its second-largest market after the US. The Palo Alto, California-based company has struggled there as domestic rivals like Huawei Technologies Co. and Xiaomi Corp. gain in popularity.

调查也指出了苹果公司在中国面临的重重困难。中国是苹果公司的第二大市场,紧随美国之后。但近年来,随着华为和小米等本地竞争对手的崛起,苹果在中国市场上日子一天比一天难。苹果公司本部位于美国加州帕托阿尔洛。








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