【Guardian】Which works better: climate fear, or cli...

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But others say scaring people is the only way to make them care. Perhaps the most famous purveyor of climate scare tactics is Guy McPherson. Described by the New York Times as an “apocalyptic ecologist”, McPherson’s doomsday theory of “near-term extinction” has attracted something of a following. McPherson wrote on his website, which includes links to suicide hotlines, that the David Wallace-Wells piece “largely captures my message”.

Rather than treat emotions as levers to be pulled, they should be seen as part of a dynamic interplay

Both sides are wrong, from a psychological standpoint. Emotions are complicated and can vary tremendously from person to person. Trying to crudely manipulate them doesn’t work.

That’s the conclusion from behavioral scientists at the University of Massachusetts-Amherst, Daniel Chapman, Brian Lickel and Ezra Markowitz, who, in a recent paper published in Nature Climate Change, seek to bring the lessons of psychology to bear on communicating the importance climate change.

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