专栏名称: 群邑智库

群邑智库作为群邑中国的智囊及知识管理中心，将全力负责发展群邑中国具有领先思想的媒体行业研究；提升第三方调研的运用；并对集团自主开发的工具、调研、系统进行全方位多层次管理。

Double 11 Online Shopping Festival Overview

群邑智库 · 公众号 · · 2020-11-18 12:00

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ting . New online shoppers slowing growth, gamified and entertaining marketing becomes the key to fight for user eyeball. Data-driven integrated EC marketing is the key for success.

Tmall and JD.com shattered the record

Tmall generated overall RMB 498.2 billion GMV. Attracted over 800 million consumers，250000+ brands and 5 million stores. JD generated over RMB 271 billion GMV, with 32% YOY growth rate. 81% of brands generated over RMB 100 million GMV as China-domestics brands.

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Multiple immersive, interactive & personalized shopping on the rise

30+ live rooms generate RMB 100+ million sales and JD livestreaming surpassed 100 Mn in 10 sec on Nov.1.Also post 90/00 became consumption main force, they are chasing personalized and trendy style product.