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5 Reasons Your Business Will Go Bust Without Socia...

品牌几何 · 公众号 · 营销 · 2017-04-20 14:59

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2. Creating a Community

It’s possible to “do social media” without community engagement, but then you may as well be writing words in the sky. Remember: you’re creating a community, engaging and interacting with audiences of similar interests, and giving your business a friendly and accountable voice via social media. You’ll be able to personally interact with your audience over different channels such as Facebook, Twitter and LinkedIn – but first you have to find them. Don’t be shy about stalking the competition, usually this is how they do it too. By addressing concerns you see frequently and producing content that drives the most engagement, such as polls, questionnaires, down-to-earth articles and forum-like responses you will have created industry groups and connected with fellow businesses or potential customers. This highlights the importance of being a news source; it’s not just about making leads, it’s about being trusted.