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How China sets a new retail normal

品牌几何 · 公众号 · 营销 · 2017-05-23 17:10

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70% of Chinese shoppers consider personalised marketing to be important for their overall shopping experience while 67% of Chinese consumers say their mobile phone will become the main tool to shop.

“With continuously increasing purchasing power from millennials, e-commerce is enabling international retailers and brands to enter China more quickly and easily than before through online-only business models. It is also a new window for Hong Kong retailers, whose sales growth is bound by heavy reliance on mainland visitors and somewhat saturated domestic consumption driven by low population growth, to strive for new growth areas,” says Michael Cheng, PwC Asia Pacific and Hong Kong/China retail and consumer leader.

While O2O focuses on marketing, retailers and brands in China are now starting to invest in omni-channel operating models which drive their customers into physical stores through their online channels. Alibaba is at the forefront of omni-channel innovation with this kind of new retail model.