Growing appetite drives up exports of zongzi

正文

请到「今天看啥」查看全文

" Zongzi isn't just a festive food, it's a symbol of cultural identity and nostalgia," Zhu said. "Occasions such as Dragon Boat Festival are becoming even more meaningful abroad. This trend speaks not only to growing cultural influence, but also the rising confidence among overseas Chinese in the safety, quality and value of Chinese food products."

Traditionally, Shenzhen-made zongzi were sent mostly to Hong Kong and Macao. But that's changing quickly. Orders have started flowing in from more markets, including Singapore, the Netherlands and the United States, as international consumers show more interest in Chinese holiday foods, according to Shenzhen Customs.

Although classic fillings like salted egg yolk and pork still dominate, manufacturers in Shenzhen are getting more creative. Red bean paste, seafood and even fruits are now part of the mix, catering to more adventurous eaters.

请到「今天看啥」查看全文