经济学人丨迪士尼的“伪巴黎”丨2017.09.10丨总第984期

• Twee：adj.可爱的，花里胡哨的

• Fountain：n.喷泉

• Bistro：n.小酒馆

• Diminutive：adj.小型的

Disney has experience building replicas of Paris. At the EPCOT theme park in Florida, the “French pavilion” recreates a Parisian market, wine bar and a mini-Eiffel Tower. But the company’s most ambitious faux Paris is not in a theme park at all. A few kilometres down the road from Disneyland is the commercial heart of Val d’Europe, a cluster of imitation belle époque housing blocks with mansard roofs surrounding a giant shopping centre. All of it is built to design guidelines lifted from Baron Haussmann, the architect of Paris’s mid-19th-century reconstruction.

迪士尼以前也建立过巴黎的复制品。位于佛罗里达州的艾波卡特主题公园，法国馆重现了巴黎人的超市、酒吧和迷你埃菲尔铁塔。但是迪士尼公司最宏伟的假巴黎根本不是一座主题公园。在距离迪士尼乐园不远的地方是欧洲谷的中心商业区，这是一群仿一战前欧洲“美好年代”的有双重屋顶的建筑群，中间是一家巨大的购物中心。这些都是根据巴黎19世纪中期巴黎重建的建筑师拜伦·豪斯曼的设计指南而建造的。

• Replica：n.复制品

• A cluster of：一群，一串

• Imitation：n.模仿，仿制品

The development was part of the deal Disney made in 1987 to build its European theme park in Val d’Europe, a then empty part of Marne-la-Vallée, one of France’s “new towns” planned in the 1960s. Disney had learned the importance of controlling the land surrounding its parks from Anaheim, California, where a rash of cheap hotels and low-quality restaurants spread around the original Disneyland. In Florida, and then in France, Disney insisted on buying up huge chunks of land. It controls 2,230 hectares of Val d’Europe, or about two-thirds of the total area. About half of that has been developed into two theme parks (a third is in the works), a “nature village” resort set to open this summer, public services including a high school and a hospital, and some 12,000 new homes.

其开发是迪士尼在1987年做的交易中的一部分，在欧洲谷建立欧洲主题乐园。欧洲谷当时是Marne-la-Vallée——法国60年代规划的新镇——的一片空地。（读者试译）迪士尼已经从加利福尼亚阿纳海姆边案例学会控制乐园周边的土地，那里有一连串的便宜旅馆和低品质的餐馆环绕在初始的迪士尼周围。先是在佛罗里达州，然后是法国，迪士尼坚持买下大量土地。它拥有了2230公顷的欧洲谷土地，大约是那地区土地面积的三分之二。一半的面积已经被开发成两个主题公园（第三个仍在建造中），一个“田园乡村”度假村将在今年夏天开放，公共服务包括一所新高中和一家医院，还有约12,000新居所。

• A rash of：一连串

• Insist on：坚持