上海 | 【麦当劳】Digital Experience & Program Senior Dire...

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Position Purpose:

McDonald's seeks a Digital Experience & Program Senior Director who is responsible for defining ideal McDonald’s digital consumer experience and driving implementation of digital products roadmap. Closely working with technology, Operations team and Marketing business team to ensure we have the capacity to meet customer and business demand.

Principal Accountabilities:

• Define ideal digital consumer experience and work out roadmap according to impact and feasibilities.

• Develop digital products marketing strategies and proposition. Lead team to build consumer perceptions on leading convenience and everyday happiness.

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