Chinese Consumer Behavior Overview2

正文

请到「今天看啥」查看全文

↑ Population distribution of working-age consumers in China. Source: McKinsey Global Institute.

2. Product Variety

In the past, function and price were the factors Chinese consumers cared about most. However, consumers are becoming more sophisticated and are increasingly taking a variety of criteria into account. They’re trading up from mass market products to premium products. As living standards improve, people are focusing more on products with high quality and good taste.

For example, Chinese consumers are more health conscious and concerned about food safety issues so health food consumption is increasing. In terms of general categories, the top three consumer goods groups that people purchase are food and beverage, clothing and electronic products.

↑ Chinese consumers increasing desire premium products.  Source: McKinsey 2016 China Consumer Report.

请到「今天看啥」查看全文