专栏名称: 知群X可能性与大设计
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2019-2020 设计趋势 · 用户体验篇

知群X可能性与大设计  · 公众号  · 产品  · 2019-06-07 20:00

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麦当劳个性化推荐技术,让餐厅根据天气、时间和顾客的点餐记录来调整菜单。

McDonald's has a personalized recommendation technology, which can allow the restaurant to adjust the menu according to the weather, time and order records of consumers.

在电影院选座位能感受到座位的真实观影角度,快到电影院时会推送电影票二维码。

Users can experience the real viewing angle of the seat when they choose a seat in the cinema. The app will provide the ticket QR code when a user has nearly arrived at the cinema.


AI语音技术的快速普及,帮助人们改变使用习惯和观念,用户越来越多的使用语音交互。据ComScore的报告称,预计在2020年,用户使用搜索功能时,50%会用语音搜索;72%拥有智能语音助手的用户表示这已成为他们生活的一部分。各大科技公司出了自己的智能音箱,AI智能设备改变了与界面的交互方式,从GUI到VUI,不依赖触摸屏的输入,出现无导航、无按钮、无菜单界面。就目前而言,国内的AI音箱还是比较初级的人工智能,经常被用户病垢为人工智障般的语音系统。

As AI voice technologies rapidly popularize, which helps people change habits and concepts, the users are increasingly using voice interaction. According to the report from ComScore, 50% of all searches will be voice searches in 2020; and 72% of users who have a voice assistant said that this has become part of their lives. Lots of tech-companies show their own smart speaker, and AI devices have changed the interaction with interfaces from GUI to VUI, and it doesn't rely on the touch screen input, and provides the no navigation, no buttons, and no menus interfaces. Currently, domestic AI speakers are still a relatively primitive AI, and are often called by users as an artificial foolish voice system.


随着人工智能和机器学习的不断发展,Google的智能语音助手快速进化,从去年I/O发布的Continued Conversation(连续对话),用户不用每下一个指令都要说一声‘hi google’,到今年已经不需要说唤醒词,拿起手机就可以让它帮助你。

去年发布的Google Duplex,可以打电话给饭店或理发店等商家,帮你预约,到今年可以帮你租车、回复消息、找照片分享给好友、写邮件等一系列跨app的任务。

With the continuous development of artificial intelligence and machine learning, Google's intelligent voice assistant has evolved rapidly. From the Continued Conversation published at last year's I/O, users do not have to say 'Hi Google' for every instruction, and this year, the users do not need to say wakeup words, but just pick up the phone and let it help them.

Released last year, Google Duplex can call a restaurant or a barbershop to make a booking for you. This year, it can help you rent a car, reply to messages, find photos to share with friends, write emails, and do other cross-app tasks.

技术进步必然带来效率的提升,AI越来越能全面理解用户提出的高度个性化需求,语音交互可以像人与人互动一样自然且同时快速处理跨app的多任务,降低用户操作成本,缩短操作链路,成为用户的日常“助手”。

The technological advancement will inevitably lead to efficiency improvement, as AI can more and more completely understand the highly personalized requirements put forward by users, and the voice interaction can be as natural as a human’s, and it can fast process the multi-tasks that are cross-app as well. VUI can reduce user-operating costs and shorten the operation process chains, and it becomes the daily "assistant" of the users.



对用户来说,语音的使用不仅仅是它的便利性,娱乐性也是重要因素之一。短视频在声音交互和语音识别上进行了补位。Snapchat推出声音滤镜,不仅能根据声音音量做出反应,还能识别语音指令,触发对应的动画。

For the user, the use of voice is not only its convenience, but entertainment is also one of the important factors. Short videos are complemented in voice interaction and speech recognition. Snapchat introduces a sound filter that not only responds to sound volume, but also recognizes voice commands and then triggers corresponding animations.

Google的Live Caption的语音识别技术,可将视频语音内容转化成文本字幕显示在聊天界面,还可识别关键词,形成文本链接,用户可直接点击跳转。

Live Caption voice recognition technology from Google converts video voice content into text subtitles and displays them in the conversation interface. It also recognizes keywords and forms text links, and then users can click and jump directly.

声控游戏和声音社交不断兴起,语音让体验更加多元化。腾讯NEXT新作《疑案追声》,以声音表现故事,听声音进行推理破案,用声音来打造沉浸式体验。

With the constant rise of the voice-controlled game and voice social media, voice makes the interaction more diverse. Tencent NEXT new work "Mystery Chasing" expresses the story with sound, listens to the sound and makes the reasoning and solve the case, and uses the sound to create an immersive experience.


登录app身份认证从以前五花八门的“用户名+密码”的模式优化到获取手机动态验证码,这种身份校验的方式在使用体验上谈不上好用。验证码的收取、输入都需要用户花费一定的时间和精力。全面屏手机的出现使Face ID取代了Touch ID,当全屏设备越来越普及时,越来越多的app将加入面部识别认证,实现更实时更精准的一键登录。

Login app authentication is optimized from the previous "user name + password" mode to get the mobile phone dynamic verification code. Identity verification is not easy to use in the experience. The receiving and inputting of the verification code requires the user to spend a certain amount of time and effort. The appearance of full-screen phones has replaced Touch ID with Face ID. As the full-screen devices become more popular, more and more apps will be added with face recognition authentication, to achieve real-time and a more accurate one-click login.


各大手机厂商为了调动消费者的换机热情,从全面屏、升降摄像头、双面屏到最近的折叠屏,手机新形态的出现会带来不一样的操作体验。

In order to mobilize the enthusiasm of consumers, the mobile phone manufacturer has developed it products from the full screen, lifting camera, and double-sided screen to the recent folding screen, and the emergence of new forms of mobile phones will bring a different operating experience.

折叠屏折叠时能让手机背面成为一个附加的交互空间,方便用户同时使用两块屏幕进行不同app操作,例如打游戏的同时,不用切换退出游戏,直接翻过屏幕处理社交消息。

A foldable screen can make the back of the phone become an additional interactive space, which is convenient for the user, as they can use two screens at the same time for different app operations. For example, a user is playing a game, meanwhile without switching out of the game the user can be directly turning over the screen to process social messages.







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