正文
欧洲体育—2018平昌冬奥会品牌识别
欧洲体育台2018年平昌冬奥会的转播也将强对比和渐变色运用于多数场景中，包括logo，图形和摄影。荧光图形和深⾊背景的对比，尤为深刻地凸显了冬季运动的感觉。
Eurosport's 2018 PyeongChang Olympic broadcast also applied strong color gradient to all the application designs including logos, graphics and photography. Especially, the contrast of fluorescent graphic and the dark background emphasis the feeling of winter sports.
Basketball Forever品牌识别
NBA品牌重塑项目所使用的，诸如彩色渐变和大胆排版的设计方法，也反映了最新的趋势。他们创作了一个系统，通过各种颜色，字体和布局的应用，可以产生各种图形输出。
This is a rebranding project of NBA news broadcasting company which reflects the latest trends like using colorful gradients and bold typography. They applied a system which various graphic outputs can come out by applying various colors, fonts and layouts.
明日之子品牌识别
腾讯视频和哇唧唧哇联合出品的选秀节目明日之子，用多种渐变色圆形表达不同选手的才华。随着节目的进行，图形主题也会随选手的变化而变化。
A branding for Tencent Video and Wajijiwa’s idol audition program ‘Mingri Zhi Zi’, expressing the talents of the participants with colorful gradients in different forms of circles. Graphic motifs changes with participants as the program goes on.
与过去基于固定网格系统的布局相比，最近越来越趋于使用仅显示图像一部分的非对称布局。虽然好像只显示整个图像的一部分，设计师却可以在大系统中无限延展每个图形。你可以认为平衡被打破了，设计师却可以更加自由地应用图形元素，呈现更强烈的视觉效果，还可以有很酷的图形组成。
Recently, asymmetric layout which only shows a part of the entire image has been applied a lot compared to the past when it was often designed based on the fixed grid system. Although each application seems to show only a part of the entire image, designers can apply the graphics to each applications that extend infinitely in a large system. By applying asymmetric layout, designer can have more freedom about applying the graphics elements which can convey a strong impression.
图形海报设计(Vasjen Katro)
设计了各种各样图形的Vasjen Katro，不断尝试的形状，颜⾊和布局也反映了最新的趋势，特别是不对称和开放式布局。
Vasjen Katro who designs various graphics, keep tries experiments with shapes, colors and layouts reflecting recent trends. Especially, there are many asymmetrical and open layouts which are recent trends.
Easy Peasy品牌识别
Easy Peasy是韩国著名化妆品公司Amore推出的独立化妆品品牌，以品牌关键词轻松、活跃、有趣和大胆为基础，尝试给用户更加简单和亲切的感觉。品牌用看似自由的手绘波浪线贯穿于整个图形设计，打造不对称之美，展现了自由和亲近的形象。
The branding of easy peasy, Korea's leading cosmetics company Amore’s independent cosmetic brand tried to make the color cosmetics brand feel easier and more familiar based on the brand keywords easy, active, fun, bold and chat. In particular, the curves that seem to be drawn freely by hand applied throughout the graphics making all the graphics asymmetrical, and to express free and friendly brand image.
移动图标已成为趋势很多年了，现在应用交互元素的品牌案例也很多。比起强而有力，灵活而简单，能随内容做出响应和更改的交互图标俨然已成为一种新的趋势。
The moving logo that has been already a trend for years and now there are some branding cases that applies interactive elements. Rather than applying a strong and powerful logo, flexible and easy brand communication method has became a trend by using interactive identity which responds and changes regarding to the contents.
国际光影艺术节品牌识别
这是交互图标的其中一个案例，用简单的方形作为基础，延展出各种各样的形状和图案。这些基本元素保持了简单和最大化的交互式图像效果。
It is an example of identity that can expand it’s shape into various shapes and patterns using a simple square as a basic shape. The basic elements are maintained simple, maximizing the effect of interactive image.
SM娱乐品牌识别
韩国最大娱乐公司之⼀，SM娱乐开发了一种新的品牌标识来反映其不断扩展的业务。它将基本圆形改变成了不同形状与S和M产生关联。灵活的符号和各种颜色的圆形图案是SM娱乐视觉识别的核心。
SM Entertainment, one of Korea's largest entertainment agencies has developed a new brand identity that can reflect their expanding business. It is a flexible identity which basic circle form changes it’s form into various shape as connected S and M. The flexible symbol and the circular pattern of various colors are the core of SM Entertainment’s visual identity.
第59 届塞萨洛尼基国际电影节品牌识别
电影节一个有趣的识别案例，用卷轴缠绕的图像代替寻常的电影节标志。
它不是固定的，而是复杂紊乱的，以复杂的方式排列各种不同的颜⾊和图形，表达了电影节的目的——通过电影传达多种多样的故事和情感。
This is an interesting identity case of a movie festival designed with the images of film reel tangled instead of the formal festival logo. It is not a fixed image, but a complex tangled film form, reflecting various colors and images in a complex way, expressing the purpose of the festival to convey various stories and emotions through movies.
